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With the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses. Youtube is the 2nd largest search engine in the world. The time people spend watching YouTube on their TV has more than doubled year over year.
YouTube has over a billion users. There’s an audience to be discovered there, and when you optimize for YouTube, your chances of being discovered increase. Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search.
If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.
At Digi-Partners, we can optimize your business YouTube channel for search and help your videos rank on high Youtube.